About Us
Rooi’ya is born from two words close to the heart- “Rooi”, meaning cotton, and “Roya”, meaning dream. Just as cotton transforms into fabric, and fabric into clothes, we at Rooi’ya transform dreams into designs. What began as a lifelong dream has now taken shape in threads and colors. By profession, I am a doctor, but my soul has always belonged to art, fabric, and the gentle poetry of clothes. From sketching the first design to seeing a finished outfit come to life, every step fills me with joy and purpose.
Our Story
Rooi’ya is my way of blending passion with purpose, to create affordable, Pinterest-inspired desi wear that feels both dreamy and deeply rooted.
Each article tells a story, stitched with creativity, softness, and a touch of poetry.
I want every woman who wears Rooi’ya to not only fall in love with the outfit,
but to fall a little more in love with herself.
Our Misson
To preserve and reimagine Arabic calligraphy for the modern world — turning classical expression into wearable, livable, and collectible art. We aim to bridge the gap between heritage and innovation, bringing the timeless script of our ancestors into the lives of a new generation through thoughtful design and craftsmanship.
